While other tools count talk time and questions, we measure what actually decides the sale: trust, risk, authority, future visualization, 8 neuropsychological triggers.


The method
Whether the conversation comes from a live call, a saved audio file or an online meeting, we translate every sentence into a signal in the customer's decision circuitry. You see exactly where you won, and where you lost, the conversation.
Mechanisms
The brain's decision process consists of eight parallel evaluations. A sale is won or lost in that order, rarely on price.
Authenticity, pace, empathy, mirroring. Is the trust center activated before the decision?
Is the customer's fear and past bad experience neutralized?
Are stories and cases used that the brain can take as a shortcut?
Is expert status established without arrogance?
Is a mental image of the result created, not just features?
People buy feelings. They defend the decision with logic.
How mentally close is the customer to a yes?
Micro signals, from 'you' to 'us'. Does the customer take ownership?
Workflow
Record a live call directly in the browser, upload a saved audio file or paste in an existing transcript.
The AI scores the conversation on all 8 mechanisms with context from your seller profile.
Not a 42 page report. Three concrete things to do differently next time.
We personally onboard a limited number of companies per quarter.
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